I believe in the power of product. I believe in the things that transport, inspire, remind, and ignite. I believe in the ability to tell stories through goods, to relive memories through merchandise, and to communicate through creativity.

With nearly two decades in the fashion industry, I have experience across sectors spanning retail management to wholesale. Currently, I specialize in buying and merchandising, collaborating closely with business owners to curate interesting and relevant product assortments for their independent businesses in the retail and hospitality sectors.

My approach is rooted in strategic, sustainable, and intuitive growth. I combine my personal sense of style, creative vision, customer-centric focus, and a weird love of numbers and spreadsheets to tailor product selections and visual displays that resonate, while staying true to each partner’s DNA.

I offer my expertise to brands, retailers, and hospitality businesses seeking to grow or launch retail programs, refine their product offerings, streamline buying operations, or expand through product and merchandising.

I look forward to working with you!

SERVICES

Buying. Brand development. Lead gen. Wholesale strategy. Product assortment and merchandising. Line plan development. Budgeting and inventory planning. Pricing and go to market strategy. Global sales and distribution. Visual merchandising. Retail strategy and development. Brand positioning. Operations. Market strategy. Product matrix development.