I believe in the power of product. I believe in the things that transport, inspire, remind, and ignite. I believe in the ability to tell stories through goods, to relive memories through merchandise, and to communicate through creativity.

With the better part of two decades spent in the fashion industry, I have spent time working in everything from retail management to wholesale. Now, my focus is on buying and merchandising and working side by side with business owners to create interesting and relevant product assortments for independent businesses within the retail and hospitality space.

My goal is to always build brands and businesses strategically, sustainably, and intuitively. I bring my signature taste, creative mindset, customer focused approach, and weird love of spreadsheets to any project in order to cater the merchandise mix and visual display to the end consumer while adhering to the DNA of each partner.

I can lend my experience to brands, retailers, and those in the hospitality industry looking to grow or launch their retail program, refine their product assortment, streamline their buying operations, or expand through product and merchandising.

SERVICES

Buying. Brand development. Lead gen. Wholesale strategy. Product assortment and merchandising. Line plan development. Budgeting and inventory planning. Pricing and go to market strategy. Global sales and distribution. Visual merchandising. Retail strategy and development. Brand positioning. Operations. Market strategy. Product matrix development.